Role Overview

Super Nova is looking for a Key Account & Trade Marketing Manager to manage and develop the Key Account channel, ensure commercial agreements are properly executed, and strengthen the brand’s presence within supermarkets and key accounts. The role combines account management, business development, execution management, performance analysis, and trade marketing specifically within the Key Account channel.

Key Account Management & Development

• Manage relationships with existing key accounts and ensure contracts and agreed commercial terms are properly followed.
• Follow up on payments and collections according to the approved payment terms for each account.
• Develop existing accounts by expanding distribution, product listings, visibility, and overall brand presence.
• Open new key accounts and develop new business and market opportunities within the Key Account channel.
• Negotiate commercial terms and contribute to preparing and finalizing key account contracts.

In-Store Execution & Team Coordination

• Ensure product and stock availability and proper execution of agreed displays, visibility, and promotions within key accounts.
• Organize and improve systems used to coordinate and monitor Key Account Sales, Merchandising, and Promotion teams.
• Monitor supermarket execution and ensure plans and required standards are implemented correctly.
• Organize routes, zones, and follow-up systems to ensure effective coverage of key accounts.

Performance Analysis & Reporting

• Prepare and maintain sales, distribution, and performance reports for the Key Account channel.
• Analyze sales, merchandising, and promotional performance to identify growth opportunities and issues requiring action.
• Use Excel or similar tools to organize data, analyze performance, and track results.
• Develop reporting and follow-up systems that improve decision-making and execution within the Key Account channel.

Trade Marketing & Brand Presence

• Improve Super Nova’s visibility and presence within key accounts through merchandising, displays, promotional spaces, and activations.
• Prepare and organize account-specific promotional and trade plans in coordination with the Marketing team.
• Follow supermarket calendars, flyers, and seasonal campaigns such as Ramadan, Christmas, Back to School, Mother’s Day, and Father’s Day.
• Recommend and organize appropriate commercial offers and activities for each account to support sales and brand visibility.

Qualifications & Requirements

• Practical experience in Key Account management, preferably within the FMCG sector.
• Experience dealing with supermarkets and key accounts and negotiating contracts and commercial terms.
• Strong ability to analyze sales, prepare reports, and use Excel or similar tools.
• Experience managing or following sales or merchandising teams and organizing routes and zones is an important advantage.
• Experience in Trade Marketing, Merchandising, or in-store promotions is a strong advantage.
• Strong communication, negotiation, organization, follow-up, and problem-solving skills.
• Ability to conduct field visits to key accounts and supermarkets when required.